Hard skills for product marketing manager Identifying direct competitors and product differentiation. Product marketing is a challenging and engaging job that balances marketing, product, and strategic communication. Understanding product marketing will only help you on your career path. Namun, apa saja yang harus dimiliki seorang Marketing Manager? Berikut contoh keterampilan yang perlu kamu miliki untuk sukses menjadi Marketing Manager. Mar 11, 2025 · 25 Hard Skills That Make Efficient Product Managers. Aug 29, 2023 · Before you get to grips with the key skills that every product marketing manager (PMM) needs, you first must understand what a PMM is; what their roles entail, the difference between a product manager (PM) and a PMM, and more. That said, overreliance on the technical intricacies of software (or hardware) development can lead you down a slippery slope. Here are five hard skills to expect in any marketing job description: . As a product manager, you’ll need to analyze market data and understand financials so that you can make appropriate decisions about the direction of your products. It was one of the best parts of my PMM career path thus far. Here are some of the hard and soft skills that support daily work as a product marketing manager. In fact, hard skills are subjective of an organization but soft skills stay constant. Jul 30, 2018 · Conclusion. There are five fundamental soft skills that product marketers must demonstrate: Passion; Adaptability; Cross-functional leadership; Prioritization; Executive presence; I wrote a blog post about these key PMM soft skills here. Let’s talk about the different hard and soft skills required in product management. Analytics and Data Analysis: Product Marketing Managers need to be skilled at analyzing marketing data to measure the success of their marketing campaigns and identify areas for improvement. Oct 13, 2021 · What Are the Key Hard Skills Needed for Product Management? Basic Business Competency. Most product managers would agree that determining the core competencies required for success in the role can be challenging. No matter what stage of the product management lifecycle you’re in, the “soft skills” of communication, empathy, leadership, adaptability, and organization underpin what makes a good product manager. Demonstrate your understanding of market trends, product positioning, and cross-functional team leadership. Foremost among them are product skills. Supplying sales and product marketing teams with required information and tools. This includes market strategy, product strategy, and go-to-market strategy. Developing a strategy. Jan 13, 2025 · Navigating the path to becoming a top-tier product manager demands a rich blend of skills, from strategic insight to technical savviness and user empathy. Hard skills vs soft skills for product managers. Jun 13, 2024 · Discover product marketing skills and strategies to excel in a competitive business landscape. Apr 22, 2025 · 4. What Is a Product Marketing Manager? Product marketing managers are responsible for developing an effective go-to-market strategy by detailing the “what” and “why” behind a product to potential customers. Some of the hard skills that are important for product managers include:. Dec 5, 2022 · Marketing Manager Hard Skills. PPC advertising. How do you list skills on a resume for a product manager? When listing skills on a product manager resume, it's important to highlight both hard and soft skills that are relevant to the role. Being an outstanding PMM requires a wide range of skills. Marketing Skills; Research; Product Knowledge; Strategic Dec 8, 2021 · A área está cada vez mais aquecida e a busca por esses profissionais capacitados vem aumentando. Go to Sample Templates ↓ below to see how to include them on your resume Sep 25, 2017 · Qualifications for Product Marketing Managers. When differentiating between hard and soft skills, keep in mind that both kinds are crucially important. Basic web management: Modern marketing professionals must know their way around basic HTML, CSS, and content management systems. Marketing & Business skill. Soft Skills: What's the Difference? 7 marketing hard skills Here are seven marketing hard skills with examples of how to feature them on your resume: 1. Avoid listing soft skills like "strong communicator" or "team player" in your skills section, as they are better demonstrated through your work experience. Related: Hard Skills vs. Messaging. What’s the difference? Hard skills are the job-specific skills and technical expertise product managers need to perform the core responsibilities, like developing technical product specs, research, or project management skills. Jan 27, 2021 · Develop positioning of the product. Skills section lists digital marketing hard skills Digital marketing can require some technical competency. 83. Sukses menjadi Marketing Manager adalah hal yang mungkin jika kamu memiliki kemampuan yang dapat menunjang kinerja. , UK, Australia, Canada, New Zealand, etc. Mar 26, 2025 · Here are some key skills for a marketing manager to have: Marketing manager hard skills Hard skills relate directly to a marketing manager's role or industry and often involve technical or specialized tasks. Let’s talk about the soft skills that every product manager needs to succeed. Apr 14, 2025 · While marketers might not graduate from college or university with all of these marketing hard skills, they can typically be learned in internships or entry-level marketing positions. Hard skills. Get tips to enhance your product marketing skills and learn how to showcase your abilities in a resume and in interviews. Learn the hard and soft skills that product marketing managers need to succeed in their careers. These can include marketing hard skills and marketing soft skills. Mar 11, 2022 · Successful marketers need a more technical skill set in addition to soft skills. Só no LinkedIn, atualmente, são mais de 400 vagas de Product Marketing no Brasil (dado levantado em dezembro de 2021). Nov 5, 2024 · A good marketing manager should have the following skills - UX design skills, SEO & SEM, content management, social media, market research, responsive design, partner management, analytics, knowledge of the latest tech tools, distributed experts skills, creative skills, people skills, and team building / motivation. But we will dig deeper of course. By the time these professionals are ready for a marketing specialty or to be a senior member of a marketing team, they will have mastered these important hard skills. Learn about the role of a product marketing manager, along with product marketing skills like market research, competitive analysis, storytelling, GTM strategy, and more. Hard Versus Soft: Understand the Difference. Mar 4, 2025 · What Are Product Marketing Manager Skills? Product marketing manager skills refer to two kinds, soft skills and hard skills. S. Time management skills. Les Hard-Skills du Product Manager. Coders can concentrate on coding. Speaking, a PMM’s annual income can range from $97,000 to $162,000 with the median sitting at about $124,000 yearly. Advocacy. 1% of leaders agreed that GTM strategy and execution are the most important, followed by product messaging (75. You should Jun 29, 2022 · Keterampilan untuk sukses menjadi Marketing Manager. Oct 21, 2021 · This collection of questions can help you find a marketing manager that learns quickly, understands data, and makes a significant impact on marketing objectives. Corporate attorneys can focus exclusively on business law and the regulations governing their industry. Dec 17, 2024 · Read on to learn more about must-have abilities for top-tier product managers. Communication: Product Marketing Managers need to have excellent communication skills to articulate the product messaging and positioning effectively to Emphasize the specific hard skills, tools, and methodologies you possess that are vital for success as a product marketing manager. Hard skills, also referred to as technical skills, include learned skills in creating a product roadmap or product strategy, writing technical specs, or the ability to 4 days ago · Crafting a resume for a product marketing manager role requires balance. Depending on the business, they might be responsible for a single product or a range of products/product categories (usually in smaller companies May 9, 2024 · Utilizing Skills in Different Phases of Product Management. Optimize your resume Build your resume Aug 10, 2020 · Here are the most in-demand hard and soft marketing skills that brands hire for. Whether it's your grasp of SEO or your knack for developing go-to May 1, 2024 · The skills required to be a successful product manager fit into two categories: Hard skills: Hard skills are technical abilities you gain through training and education, like coding or accounting. Apr 4, 2025 · Before we review the top skills for product managers in 2025, a quick note on the difference between hard skills and soft skills, and the role of each type for product managers. Product marketing managers in the U. The following tips will help you craft a compelling resume that showcases your skills, experience, and impact in a way that will impress potential employers. Hard skills in product management refer to the technical and analytical skills that are required to perform the duties of a product manager. Deciding on the right ones to include on your resume isn’t complicated. These skills are often specific to the product or industry and require a certain level of technical expertise. Companies rely on PMMs to craft compelling messaging, execute go-to-market strategies, and drive product adoption in today’s competitive market. This is a hard skill every product manager needs to have in order to function effectively. Read on. To be successful, product managers require a combination of hard and soft skills. Since growth marketing managers work at all levels of the AARRR funnel, there is a long list of hard skills they could require depending on their company’s specific requirements. Here is a list of the key hard and soft skills required for a marketing manager job in 2025 based on our database of over 10 million real job listings. Creating an online footprint has become more important than ever. Hard Skills vs Soft Skills for Product Managers. Feb 19, 2024 · 10 Hard Skills dan Soft Skills Product Manager, Simak! Muthiatur Rohmah Hard Skill menjadi Product Manager. Creative thinking and problem solving skills. Basic design skills. With the digital landscape constantly evolving, it's essential to understand how various channels—such as social media, SEO, email marketing, and content marketing—work together to create a cohesive strategy. It’s the soft skills that make you an excellent product manager. Hard skills are limitless and they vary from one field of discipline to another. Add the Right Skills in Your Product Marketing Manager Resume. This article guides you through exemplary resumes and offers strategic tips to showcase your skills in a way that resonates with hiring managers. Social media marketing As a hiring manager who has recruited product managers at top companies like Google, Microsoft, and Amazon, I've seen firsthand what makes a Senior Product Manager resume stand out. In other words, these are the most sought after skills by recruiters and hiring managers. Hard Skills for Product Marketing Managers May 23, 2024 · Remember: great product managers can do many things well. Go to Sample Templates ↓ below to see how to include them on your resume. experience varying salaries that are influenced by their level of expertise, the sector they work in, and geographic location. Separamos 5 soft skills para você conhecer e desenvolver se quiser melhorar sua performance como Product Manager! 1- Comunicação efetiva Feb 5, 2025 · A product marketing manager bridges product development and marketing, ensuring that a product aligns with market needs, resonates with its target audience, and achieves desired revenue targets. Marketing Manager Skills. These are just as important as hard skills, if not more, because they help you navigate the human aspects of the job Cet alliage de hard-skills (savoir-faire) et de soft- skills (savoir-être) repose sur une culture produit maîtrisée, un bagage de connaissances indispensable à l’exercice de tout PM. Every product manager is unique in what they bring to the table—you don’t need to come from a particular field or discipline to be successful in the role. Oct 13, 2024 · Here are 14 examples of great hard skills for your marketing manager resume: Look up job applications from similar fields such as a product manager resume for May 15, 2024 · Unlike other disciplines, technical skills often fall back. Decision Jul 21, 2022 · Hard skills: Use data, design tests, collect more data. But in addition to understanding the field itself, it is crucial to learn digital marketing skills. But these ones we mentioned above are so vital that if you are really serious about managing a fast-growing business with a global presence, especially in countries like the U. Soft skills: Soft skills are interpersonal traits such as communication or teamwork. Launching a career in digital marketing requires a range of digital marketing skills. Mas e a pergunta que não quer calar: quais são as soft skills e hard skills mais importantes em Product Marketing? E é Aug 3, 2023 · They bring a variety of transferable soft skills, and perhaps some of the core hard skills, too, if they’ve already worked in a technical or design-focused role. Data analytics. Hard skills are the technical know-how you bring to the table Jul 18, 2022 · To understand a marketing manager’s key skills and competencies, it’s important to first know what marketing managers actually do. This article clearly outlines the fundamental skills that every product manager needs - from strategic thinking to communication abilities - and explains how mastering these capabilities translates into effective product development. Here are a few hard skills that marketing managers typically have: Data analytics; Knowledge of marketing software platforms The upcoming sections delve into the essential skills – both hard and soft – that form the cornerstone of a competent Product Manager, offering a roadmap for those looking to refine their expertise and stay ahead in this dynamic field. Simply put, hard skills are structured and systematic. Feb 1, 2023 · I was a Product Marketing Manager for over four years at Google, where I learned a lot about the skills that Product Marketers need. This guide dives deep into the 18 critical product manager skills that stand at the core of successful product management. Here are some tips: Hard Skills. Hard skills like data analysis, technical knowledge, and proficiency with tools form the backbone of strategic decision-making and technical Salary Expectations for Product Marketing Managers. These questions speak to hard skills like product management and reporting, and also important soft skills like collaboration and problem-solving. 4%). Collaboration and teamwork skills. Important hard skills for a successful career as a product manager include Feb 19, 2024 · 10 Hard Skills dan Soft Skills Product Manager, Simak! Muthiatur Rohmah Hard Skill menjadi Product Manager. Product Marketing Manager Resume Keywords and Skills (Hard Skills) Here are the keywords and skills that appear most frequently on recent Product Marketing Manager job postings. This particular soft skill encompasses numerous other product manager skills, such as: Influence. Hard Skills: List 5 technical skills essential for Product Marketing Managers in 2025, including emerging tools and platforms that enhance product strategy and execution. Integrated Digital Marketing Expertise As we embrace 2024, Marketing Managers must possess an integrated approach to digital marketing. Identifying what demographic groups your product is aimed at. Market Sizing - Total Addressable Market (TAM) 2. Marketing managers manage the marketing of a product or service. Traditionally, hard skills might have been given top billing – but it’s increasingly clear that soft skills hold equal weight. Oct 24, 2023 · The product manager usually holds a leadership role in a team. Identify 5 interpersonal skills that are crucial for effective leadership and collaboration in product marketing, such as communication, negotiation, and team-building abilities. While you don’t necessarily need a background in programming or coding, you may need to be proficient with software such as SQL, Google Analytics, and Python. Product marketing managers usually work for several years in lower-level marketing positions to refine their critical thinking skills and understand their industries. Soft skills relate to personal characteristics and interpersonal abilities, while hard skills focus more on technical knowledge or particular proficiencies. These hard skills help your product manager effectively develop a successful product to go to market. Learn which skills will be most essential for Product Marketing Managers throughout 2025, which skills are underrated, how to develop them, and what this means for Product Marketing Manager careers overall. Dec 6, 2022 · Here’s what to know about a product marketing manager’s needed skills, salary and how to become one. For Hard Skills, from my experience the most important skills are: 1. Confira! Principais soft skills para ser Product Manager. As such, you must have the qualities of a leader. A successful product manager has skills from the soft and hard spectrum. Basic SEO skills. Here are the hard and soft skills every product manager needs to thrive. Market research. Mar 25, 2021 · Content and project management are common factors of all marketing jobs, says Julia Marvin, a marketing manager at Jefferson Center, a community-focused mental healthcare nonprofit, who has more than 10 years of experience in marketing and communications across multiple industries, including healthcare, tech startups, and government. 1. Feb 17, 2023 · These product managers have the hard skills required to back up their product vision and can anticipate the time frame and complexity of implementation of a new feature or functionality. Writing skills. Start with this list: Skills Every Product Marketing Manager Should Possess. Tools and Programs Marketing Feb 24, 2021 · Where is the line of a digital marketer’s skills & duties for content if there is a designer/content marketing manager in a team? Marketers have to deliver content team company’s goals, planned activities, product releases, help design and measure objective key results, and make sure they go in hand with company/product goals. Marketing Manager Soft Skills. Product Manager Resume Keywords and Skills (Hard Skills) Here are the keywords and skills that appear most frequently on recent Product Manager job postings. In addition to the obvious ones—like basic product management skills—product managers need to develop hard skills in: What are important skills for product marketing managers? Beyond their day-to-day responsibilities, product marketing managers need diverse skills to succeed in their roles. The primary goal of a May 29, 2024 · Hard Skills vs Soft Skills for Product Managers. Most product marketers earn at least a bachelor’s degree in marketing, with many others also earning a master’s degree. Hard skills refer to technical abilities and specialized knowledge needed for the job. Even though the role is very versatile and one of the least standardized roles in tech companies, there are core sets of skills you can develop to be in Feb 10, 2025 · 5 product manager responsibilities (plus duties and skills) Essential hard skills for a product manager Working as a product manager requires various hard skills, the most important of which are technical skills and the ability to effectively manage people and resources. But product managers need to develop knowledge and skills across many disciplines. Pensando nisso, separamos algumas das habilidades comportamentais mais importantes na carreira de um(a) Product Manager. , then you must acquire these hard skills. Communication and presentation skills. Product managers must lead by example, motivate teams, and create a collaborative and productive work environment. Product lifecycle management to map out each phase of your product’s development – planning, execution, and evaluation – and continually improve it. Product management is a dynamic and ever-evolving field, and product managers are professionals who shape the future of products with their technical expertise, strategic adaptability, and creative innovation. Mar 3, 2025 · When hiring for an open position, an employer often seeks candidates with both types of skills to help them meet their marketing goals. Au cours du cycle de vie d’un produit, le Product Manager évolue au quotidien au sein de 4 champs d’action. A product marketing manager should be able to articulate the crucial hard skills it takes to succeed in a role such as this one, such as a solid understanding of the market cycle and an ability to represent the organization as a whole throughout marketing campaigns. Soft skills. Aug 29, 2023 · In the State of Product Marketing Leadership Report 2023, we asked product marketing leaders what kind of hard skills they value most. hhlk tik tsej oqyn xoatv afq lki sgr qaif fkheasev czw itbdkq wfwdmve jievt lfavv